Bulova

A TIMEKEEPING TRADITION

Since 1875, when 23-year-old immigrant Joseph Bulova opened a small jewelry store in New York City, the name Bulova has symbolized a unique blend of old-world craftsmanship and new-world innovation.

Determined to explore every emerging possibility in the world of timekeeping, Bulova forged an enduring legacy of creativity and excellence, becoming an industry leader by combining fine design and constant experimentation with new products, untried technologies and imaginative marketing techniques.

In 1911, the company started manufacturing boudoir and desk clocks, along with fine pocket watches that sold in unprecedented numbers. Wristwatches had been viewed as luxury items, available only to the elite. As the greater convenience of this unusual product became apparent, Bulova began producing the finest quality wristwatches, selling them at a reasonable price to the largest number of people through qualified retailers. By the mid-1920s, Bulova had transformed the industry by introducing the first full lines of men’s and ladies’ wristwatches, in the process solidifying an international reputation for accuracy and innovation.

Combining the century’s newest technologies with its established clockmaking expertise, Bulova also developed some of the earliest electric clocks and, in 1928, produced what is believed to be the world’s first clock radio.

Among the company’s most devoted fans – Charles A. Lindbergh, who was awarded a Bulova wristwatch after his historic 1927 trans-Atlantic solo flight and appeared in Bulova advertising during the late 1920s.

Bulova Precisionist – The world’s most accurate watch with a continuously sweeping second hand. Two of the factors that affect accuracy in a quartz watch are temperature changes and vibration frequency. Bulova Precisionist technology addresses both by adding a third prong to the quartz crystal and increasing the total vibrations to eight times the frequency of a standard quartz watch. Precisionist is a quartz watch with a second hand that beats 16 times per second, while those on standard quartz watches beat only one time per second. As a result, the continuous motion of the Precisionist second hand is even more fluid than all mechanical watch second hands that beat only 8 to 10 times per second.

Precision and Accuracy Redefined….With a frequency of 262.144 kilohertz, Precisionist offers the highest vibrational frequency available in any watch today. This dramatic increase in frequency diminishes the effect of temperature fluctuations and produces extraordinary precision. Most quartz watches are accurate to 15 seconds a month. Bulova Precisionist is accurate to… 10 seconds… a year. New Era in Timekeeping….The most comprehensive and potentially revolutionary product launch from Bulova since the debut of Accutron 50 years ago, Precisionist brings the watch industry a new sense of dynamism, an excitement that redefines the expected.